Blog 5

1)     Progress report

I design to decrease the number of the questionnaires that I will collect and the interviewees. I will change to collect 40 questionnaires and arrange interviews with 4 people in total.
For your suggestion, I would keep the questionnaire to be simple, remove the scale and let the respondents to tick the gratifications that they got. 

Qualitative Research Result

I finished the interview. I interviewed with 4 friends and schoolmates who are using social media.

According to the interview result, the using time of social media in one day trend to be 4-6 hours.

The most popular social media in the result are Facebook and Instagram since 4 of 4 interviewees use these two social media.

In addition, the gratification of the interviewees trend social interaction. For the reason and what is the motive that they downloaded social media before, all of their answers are about friends, “Friends let me to download it.” “My friends use it” “I have many friends use these social media.” “All of my best friends use Facebook and IG.”

For the attractive function of social media, 4 out of 3 interviewees said that they can follow and add friends and others. One of them said about expressive information sharing, that she could upload the status.

For the question of what they do through social media, 4 out of 4 interviewees all mentioned about social interaction, information seeking and entertainment. For the social interaction, the answer all around that they watch the photo, read the status and posts of their friends. For the information seeking, one of the interviewees exhaustive said that, “I watch the news from apple daily fan page and I follow new Monday to get some information about fashion.” For the entertainment, the reply from them are all around that they watch the video and funny posts.

For the question of how they think the social media can bring them gratification, they all mentioned about social interaction, information seeking and entertainment too. For the social interaction, I got that they get gratification since they can understand and know more about their friends through social media. For the information seeking, I found that they get satisfaction as they can get the useful information and some information that they want on social media. For the entertainment, they all think they can get fun through social media.

Quantitative Research Result

I am not yet distribute all the questionnaire that I designed to do. I distributed 4 questionnaires only and I will finish the other 36 within this week.

2)     Preliminary findings

According to the interview result, I can more understand the motivations and reasons that why people would like to use social media. It helps me to know more about how people get the gratification through social media.

Name: Chong Wing Ching, Uni

HKU SPACE Student Number: 10641714