Sunday, 21 February 2016

Research Diary 2 - Statement of Intent

Summary statement
In this research report, I would like to probe about the influence of American films, so the topic of my research report is “How American film influence Hong Kong people to consume the film’s products.”

Introduction
As the America’s movies are very famous around the world, there are many American films showing in different country every month. Marvel and Disney are two popular companies that provide some famous films including super hero theme movie and animated film. Those famous films regularly would release some products when the film is come up, such as the figures, phone case, clothes, tableware and bottle. Those products also are popular in Hong Kong.
The aim of this research report is investigating the reason that why American movies are famous around the world, and the differences between American movies and the other country’s movies. Also I would like to probe how those American movies conduct different groups of Hong Kong people to purchase the product about the film
In this research report, I expect I can find out some trend in the result, for example, the attraction of American movie that make it to be the most famous movies around the world. And the people would like to buy some products of the movie after they watched the movie, also those products can bring them some unique experience, feeling or even confident.
                                          
Proposed methodology
In-depth I would like to use qualitative research method and the quantitative method in this research report. In the qualitative research method, I would like to interviews with 15 people from different age group in Hong Kong, such as secondary student, university student, working people and they like watching / watched American movie in the past 1 year and brought the products about that movie. In the interview, it can understand they attitude towards American movie and the attraction of the products about movie, also the number of question of the interview would be around 10.
Moreover, in the quantitative research method, I would using the online questionnaire the collect the masses people view and some background information, and also those questions would revolve to these three questions.
1. What are the attractions of American movies?
2. How the movies attract people to buy the products about the movie?

3. How people think and feel after brought the products about the movie

1 comment:

  1. Dear Shun-hei, I am afraid that this blog was not submitted a bit later than the deadline. You can check my comment for your blog 3 for a more detailed comment. To put simply, the topic can be refined as local people's consumption of Hollywood movies. Yes, you can do interviews to understand how local people 'consume' or 'read' American films.

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