Research Diary 1

Research Diary 1                                                                                                                                                                           Gloria Lo

When we working on the media and culture , we will get a lot of information of our topic in media and culture . And how we find out which information is our need and accord the data match in the generation . Because every year the change have been updated so when we want to get the accurate and the newest information we need to do the academic research to make sure our information get right .

We have quantitative and qualitative versus , and these we usually used in marketing , sociology , psychology , public health and various . I think the most different way to apart is qualitative versus is to explain and gain the information and detailed description from the data gathering instrument . And when we get the data is in the words , pictures , objects . And qualitative data usually spending too much time and less able to be generalized and tends to become subjectively immersed in the subject . ‘ All research ultimately has a qualitative grounding ’ by Donald Campbell . And quantitative is to explain , predict , and control the phenomena on collection of numerical data . We know quantitative data based on the numbers and statistics and the data is more efficient to able to test but probability miss the detail . It tends to keep objectively and separated the subject . ‘ There’s no such thing as qualitative data . Everything is either 1 or 0 ’ by free Kerlinger . i think Mr . Campbell and Mr. Kerlinger are sum up these two research characteristic . Both research have the weakness and strengths . Because these research are spend tie to set up the question , target , and the center . And need to sure the research are not out of subject . But we need get the exact information so it good to finish our topic when we use it . 

My general research topic I have few ideas . It based on my life , because i think i get lot of knowledge from the tv show and the drama I watched . Topic direction it from when people watch the tv , can learn in the show ? And why the show or the drama can attract to watch ?What channel can so useful and easy to learn . What they think of the tv show and they believe the show or the drama they told . But I not so sure i should choose tv show or drama to talking about . And because i still in the direction and not shorten my topic so i still not sure what research mode i should use . But i think use qualitative is better to quantitative in my topic .