Quantitative VS Qualitative
To do a academic research need many steps, collecting data, analysing data, setting mission statement, setting target group etc. In a academic research, research method is important for the following up. There are many method to do a research. The most common way are quantitative and qualitative research method. In this blog, i would like to point out the weaknesses of these two methods and give the positive advice for my later academic research.
To do a academic research need many steps, collecting data, analysing data, setting mission statement, setting target group etc. In a academic research, research method is important for the following up. There are many method to do a research. The most common way are quantitative and qualitative research method. In this blog, i would like to point out the weaknesses of these two methods and give the positive advice for my later academic research.
Quantitative research method is usually involved large amount of the interviewees, survey would used in this research method. This research method would misleading the interviewee by using different word on the survey and make the wrong decision to finish the survey. Besides that, quantitative method would hardly to distinguish people and social institution. Survey question would be randomly send to different people to finish. The background would affect the result of the question data. It would mainly affect the data analysis and the suggestion of the research. Also, this method have high costs for setting questionnaire, distributing the questionnaire, collecting the survey and the data analysis, it cost manpower and the technology helping. So the cost would be higher than quantitative research method.
Qualitative research method is specified the target of the research target. A deep, depth interview would be use in this method. To have a precise opinion and answer of the interviewee, the question would set ‘yes/no’ question. So the interviewer need to set the question not to embarrass the interviewee and get the positive respond to the question and interviewer need to have good social skill to build up a good relationship with the interviewee. Although, qualitative method can get detail data, there are many factor would affect the answer, such as the bias of the interviewee. Also that data of this method have a lot of heavy message involved, so the data analysis would take long period of time.
For my own academic research, i would do the relationship between propaganda and the influence of the nation identity of Hong Kong citizen in Hong Kong. With this mission statement, quantitative research method would more suitable than other because influence of the nation identity cannot judge by serval people. Also bias would easily occur in such topic. Random sampling method would more buy in this topic.
Student Name: Li Tsz Ching
Student Name: Li Tsz Ching
Dear Tsz Ching, The differences between quantitative and qualitative research methods are nicely addressed in the writing. They are in detail in such a short piece of work. For the research question, I guess you may be interested in doing content analysis. Now you can start thinking about how to operationalise the terms in the question in order to make things quantifiable.
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