Research Diary 2 - Statement of Intent

Research question:

The research question is “What factors of social media cause people to use and how people get the gratification in the use of social media?”

Introduction:

Nowadays, social media become very common and popular. Social media provide a platform and is a ways for people to connect to the others and offer an opportunity for people to share themselves, the self-presentational and self-realization. People in different countries and places always can share the personal things, photos and selfies, update their status with the others, and tag the geolocation on the social media. In addition, it is one of the online communities and cyber communication. Therefore, people always can discuss and talk about everything such as social expectations with the others.

In the research, I would like to further understand the motivations of people for use the social media and the reasons why people would use the social media. I am interested to find out the attitude and intention of people for using the social media and investigate how people build and find the gratification through using the social media.

Methodology:

In this study, I consider both qualitative and quantitative research. Secondary research were also used in the research. I will collect about fifty questionnaires and arrange interviews with eight people in total. I will adopt convenience sampling on both research methods. The questionnaires will distribute in the HKCDP as many students are the members of the social network. The 8 interviewers were based on the friends and schoolmates for understanding the feelings, views and opinions for the social media deeply.

For the questionnaire, the questions will be short and clear. For example, have you use the social media? And how long will you spend for the social media per day?

For the interview,

In the part of opening questions, I will ask simple questions first. For example, thinking of your using of social media, how long did you use the social media per day? And which social media do you use?

In the part of in-depth questions, I will ask some deep questions. For example, how do you get the satisfaction in the use of social media?

Student number: 10641714

Name: Chong Wing Ching, Uni