Research
Topic
I would like to study about the Korean culture influences in
Hong Kong in my final project. The topic of my research would be “How do Korean
TV shows affect Hong Kong people to consume Korean product? ”
For making a clear path of the research, there are 3 key research
questions. All of the questions in the questionnaire, interview, and scholar
articles I search would be revolve to these 3 key questions.
1. To what extent Hong Kong people like watching Korean TV show?
2. What kinds of Korean goods does Hong Kong people buy?
3. Why do Hong Kong people buy Korean goods after watching Korean
TV show?
Introduction
Korean culture is popular in Hong Kong is these years. It is
because Hong Kong people can reach Korean music and TV show in local TV
channels and there are many sources on Internet translated to be Chinese
subtitle. Hereafter, lots of Korean goods such as food and clothing become
popular in Hong Kong.
This research aims to study the trend of different groups of Hong
Kong people watching Korean TV shows, including entertainment shows, music
programs and drama. And understand the mindset of different groups of people
while they watching Korean TV shows. Thus, consider the trend of different
groups of people consumes in Korean goods.
I expected my research find that Hong Kong people buy Korean
food after watching Korean entertainment programs and drama, such as noodles,
or consider visiting Korean while they are planning to travel. Ladies would
consume on Korean cosmetic. Teenagers would follow Korean idols outfit, buying
their clothing and the products of idols (like CD and poster). Some of teenager
may take parts in Korean language classes, even planning to study abroad to
Korean or apply to be Korean singer trainee.
If the research can find that Hong Kong teenagers has follow
Korean idol excessively to influences their normal living, I would suggest some
ways for them to ponder deeper before purchasing Korean products. Avoiding they
feel regret after the craze of Korean culture.
Proposed
methodology
I would use both qualitative research and quantitative research to find
information for my project. First, online questionnaire will be setting for
collecting masses people views. I decided to have 50 local respondents, around
15 persons in each group (students, working people and middle-aged). Then, I
would pick 1-2 respondents in each group that has left their contact email or
number on the survey. I will contact them to have deeper interviews, for making
the research more comprehensive.
Student number: 10585624
Name: Tsang Cheuk Wah
Hi Cheuk Wah, There is one minor amendment required. Please change your topic to "How do Hong Kong people (e.g. teenagers) consume Korean dramas and tie-in products?" You can then touch upon all the questions that you mentioned. "Media effects" as implicated in the word "affect" are not easy to establish. As mentioned in class, there are too many factors influencing people's love of Korean products. You need to avoid tackling the causal relationship in your small-scale research. You can start doing your project. Nice writing!
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