Jazz Chung Research Diary 1

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In the dictionary, academic research mean careful study of a given subject, field, or problem, undertaken to discover facts or principles. Because our world have difference culture and media, it might never change or change by time. Our lifestyle and value are affected with nation culture and media. We do the academic research on media and culture can focuses on the creation of new ideas, perspectives and arguments. The research process is about inquiry-asking questions and developing answers through serious critical thinking and thoughtful reflection. Also, need reconsiders and refines the research question, topic, or approach. Below will introduce the basic research methods and simply analysis their strengths and weaknesses.

There are two research methods, one is quantitative and the other one is qualitative.

Quantitative research

Strengths of quantitative research:

1. Studying large numbers of people

2. Random samples to generalize the research findings

3. The research results can be quantified

4. The research approach answer can eliminate the influence of many variables

Weaknesses of quantitative research:

1. Issues of reliability and validity

2. Random samples might not cover all target generation

3. The measurement process deviation

Qualitative research

Strengths of qualitative research:

1. It is useful for describing complex phenomena

2. It can study dynamic processes

3. Data are usually collected in interviews (focus groups and multiple people) and observations.

4. Provides in-depth or individual case information

Weaknesses of qualitative research:

1. Generally, it takes more time to collect and analysis the data

2. The research results are more easily influenced by the researcher’s personal biases

3. The research results produced might not generalize to other people or other settings

In my mind, I want to do about Hong Kong impression of my research project. In last few years, Hong Kong experiencing a lot of matter, such as umbrella revolution, Hong Kong Basic Law Article 23 (internet) and Causeway Bay Books disappearances. Most of us are afraid or confuse our identity, freedom and future. At this time, more foreigners are visit or stay in Hong Kong with different reasons. The interesting point is why they still choose Hong Kong as their travel place or live place. Moreover, what is the imagined community of Hong Kong nowadays. "No one is wise in his own affairs." (旁觀者清 當局者迷) So, seeing Hong Kong through foreigners eyes can rediscover characteristics of Hong Kong.

Qualitative research is better to use on my topic. It will interview some foreigners, the content is not only ask question and answer. It is possible to draw and choose some colour. Because of the time limit, it might a bit adjust the content.

Student name: Chung Ka Lok, Jazz