Since our world’s technology developed very fast in 20th century,internet and media become important day by day , it becomes part of our daily life ,for example , when smartphones and tablet were popular , we usually surf on the net very easy and everywhere by using smartphones or net working by tablet, so we can see that , there is a big influence of media to human , human are facing many kinds of media everyday and media remix and represent the society culture between traditional and modern .So that , an academic research can help us to find out some problems of media and let related technical staff to improve and solve it correctly .
Usually , an academic research have two kinds of feature or method , quantitative research method and qualitative research method.I will analyze in the following .
Quantitative research method is to quantity some datas or correct result of people’s interested usually. Also,it can reflects social trends .it is good for studying large numbers of people ’s result , not just for singular person , it may help researchers to realize that when they want to solve some social trends or big numbers of affected people. But this method is fail to know about some personal or singular ’s information deeply. So that it may not suitable for some research focus on personal ideas ,especially their feelings.
From the previous point ,qualitative research method can help us to see or understand the people ’s reason and motivations . Qualitative research provide some questions about a setting of problems , hypothetical questions , the objective of qualitative research method is want people provide some individual thoughts or experienced ,although it may provide many informations after the research , but the researchers still need time to analyze the informations or datas that which one is useful or not . So qualitative research method usually use to have some facing interview and it may take longer time than quantitative research.
Above the analyze ,in the seven topics that have been provided, I prefer to choose the topic of mainstream or alternative media . mainstream media is a big issue that we can discussed and analyze around the world, it has a big impact to the society .But nowadays , when internet was popular , some alternative media can pass though from internet to share informations for us .
In the pass , alternative media may not be compared with mainstream media , but now , based on a variety of social reasons , those mainstream and alternative media’s position began to close , i have a big interested on it , so i choose this topic .
For my research, I suppose to use the qualitative research method because i want to know the reasons that why people wiling to receive alternative media .For example , i will set some questions such as ‘is mainstream make you not satisfied ? if yes , why “ or “do alternative media can provide some real social issues for you ?” .After i take the peoples individual feelings , then i can analyze the informations for this topic. Moreover , i will use a little quantitative research method such as count down a small range of young people and older people to show you
the choice of different age groups and why .
Student name : chan ho yin edward (10643395)
Dear Edward, Discussion of the differences of quantitative and qualitative research is fine. Key criteria of the methods are mentioned. It is good to see that you have picked a topic for the research project. This needs to be refined. The purpose and the research question can be specified in the coming blog.
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