The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your smart phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the smart phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod. Some people return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well. So we need to do some academic research to realize that how deep are media influence us. And how different are we after contact media.
In an academic research, there are two methods that we can use: Qualitative Research and Quantitative Research.
In Qualitative Research, we can understand the view of homogeneous exploration and raise more issues through broad and open-ended inquiry. Also we can understand behaviors of values, beliefs and assumptions in the research. However, there are no objectively verifiable results and skillful requirement for interviewers. Time consuming during interviewing process and intensive category process also is the weakness.
In Quantitative Research, the strength of this method is reliability by critical analyzed and Short time frame for administered survey. Also it can facilitate numerical data for groups and extents of agree or disagree from respondents. However, no human perception and beliefs and lack of resources for large scale research and no depth experience description are the weakness of this method.
Last, I suppose to use qualitative research method for my research, as I seek to realize the online communities about the mainland people and the Hong Kong people, try to understand the different of the culture between those two group people. So I will do some interview to get more useful information form different social media user.
Student Name: Ma Shun Hei
Dear Shun Hei, The writing addresses the questions suggested in the assignment brief. That's nice. There can be a closer linkage between the first paragraph and the discussion of research methods, which can also be in more detail. For the research question, it is quite broad and not easy to tackle. You can try to think about what aspects of "cultural differences" that you want to research. In addition, you can try to specify the social media platform (e.g. wechat) and the online communities that you want to research.
ReplyDelete