In my research project, I am going to explore the topic of new media technology. The research question would be “ How the new media technologies is taking over traditional media and is traditional media no longer the main stream of media platform? ".
Introduction
Nowadays, technologies has advanced into a big different level that we had never imagined in the past, and the invention has brought a huge change to the people of how they receive the message from the media, to the media platform, it also brings them advantage and threat, because the way that they used to broadcast or deliver message to the people has been no longer effective or attractive as usual to the people, but on the other hand we can also see how some organizations rise up or advance to a new way to broadcast and become popular in the society also the social media platform. We will going to study what’s the different of the traditional media and the new media, also why people are not tend to use the traditional media anymore, does that mean we don't need it anymore? Does that mean the new media is better the traditional media? We will explore about that.
Methods to be used
From my research, quantitative research would be my major way to do it. First, we can see how many traditional media company (magazine, TV station, newspaper) had closed down because of the decreasing business, and the reason behind it. On the other hand, we would study the usage of social media, how people use it in a single day. Also, we would study how some companies use the new media as a new platform, and why people are so into it beside of using the new media. From the comparison of new media and traditional media, we could find out what the advantage and disadvantage in two of them, and to see how the traditional media is falling back.
Even though quantitative research is my major way, but supplement of qualitative research is also necessary, to target on different age level, to interview with them of how the look at the traditional media and new media, which one they are prefer? Why? Do they think is ok if just use one them? Those questions can make me study deeper to the user, and find out the reason why they tend to this not that, and we can find out what the problem they have in the media.
Draft questions
1) When was the last time you used traditional media ?
2) Do you think that the traditional media is falling behind ?
3) Why you tend to use the new/traditional media ?
4) What’s the advantage of the new/traditional media ?
Cheng Siu Chun Adrian 10585104
Hi Adrian, You idea is expressed pretty clearly. Please refine your topic in this way - "Why do Hong Kong people use new media (such as the Internet) rather than traditional media (such as TV) to get information and entertainment?" Other questions and interviews of different groups of people are fine. Remember to define new media and traditional media clearly. You can also make reference to uses and gratifications theory. You can go ahead with your project.
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