What is the refined research question that you are setting out to answer? (Please be specific in your research topic)
How American film influence Hong Kong people to consume the film’s products
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How does this develop themes and debates explored within the lectures of this module? (Please put down the revised short introduction to your project based on the one in blog 2. Remember that the introduction should include the purpose of your research project, significance and key concept(s) that may be useful for your analysis.)
As the America’s movies are very famous around the world, there are many American films showing in different country every month. Marvel and Disney are two popular companies that provide some famous films including super hero theme movie and animated film. Those famous films regularly would release some products when the film is come up, such as the figures, phone case, clothes, tableware and bottle. Those products also are popular in Hong Kong.
The aim of this research report is investigating the reason that why American movies are famous around the world, and the differences between American movies and the other country’s movies. Also I would like to probe how those American movies conduct different groups of Hong Kong people to purchase the product about the film.
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What critical methodologies are you going to use? How are you going to produce the evidence you’ll need to answer your research question?
Example: In-depth interviews with five immigrants from Mainland China
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In-depth I would like to use qualitative research method and the quantitative method in this research report. In the qualitative research method, I would like to interviews with 15 people from different age group in Hong Kong, such as secondary student, university student, working people and they like watching / watched American movie in the past 1 year and brought the products about that movie. In the interview, it can understand they attitude towards American movie and the attraction of the products about movie, also the number of question of the interview would be around 10.
Moreover, in the quantitative research method, I would using the online questionnaire the collect the masses people view and some background information, and also those questions would revolve to these three questions.
1. What are the attractions of American movies?
2. How the movies attract people to buy the products about the movie?
3. How people think and feel after brought the products about the movie
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Now you should have some references in mind. If so, please put down a short reference list at the end of this blog so that you have a better plan of what articles that you are go to read for the project.
1. Betsy Sharkey (2012). China under the influence of American cinema
2. Hertie Rhae (2014).
The Influence of American Popular Culture in Other Countries
(Please also complete the following parts in the hard copy of your research proposal if you are going to do ethnographic study and interviews in a location where you may encounter potential dangers. Otherwise you can leave the following parts blank.)
What physical resources (e.g. camera) will this primary research require?
Yes! 1. Camera for recording the interview.
2. Mobile Phone for recording the voice interview.
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Where and when exactly is this primary research going to take place?
(NB for health and safety reasons, we need to know the EXACT locations at which this research will take place and the EXACT times that you’ll be working there)
Group Interview:
16-22 March.
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Which key persons (e.g. family members, trustworthy friends, business owners, etc.) have agreed to help and support you in carrying out this research?
No
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Self-assessment of risk:
Is this research exercise likely to expose you to any health and safety risks or any risk to property? (If the answer is yes, please specify the risks)
(NB these might include: exposure to theft by using a camera in a public place; journeying into an unknown area of town; entering into people’s homes; carrying out ethnographies in places in which excessive alcohol consumption or drug use takes place; etc.)
No
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Student Name: Ma Shun Hei
Student ID: 10551590
Dear Shun-hei, Here's my suggestion for your research question: "Why do you like seeing Hollywood films and how do you interpret them?" In addition, it'd better for you to focus on a specific genre (e.g. action films). This could help your writing more focussed. Otherwise, it would be difficult for you to do the comparison between interviewees' interpretation of American films and local ones, not to mention the "influence" which is even more difficult to prove. Please review "encoding/decoding" model as discussed in Media Culture 1. This is a manageable theoretical framework for your research. Please start doing the interviews.
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