Blog 4

Research topic:

How do Hong Kong teenagers consume Korean dramas and tie-in products?

Literature review

Article 1: Korean wave as a factor on Taiwan's entertainment, consumer behavior, and cultural identity: A case study about “My Love from the Star” (Link)

This article using Korean drama “My love from the Star” as reference, studies the factors of Taiwanese from Korean wave. It tells that positive reputation for all Korean products have generated through Korean drama. Lots of audience would imitate the fashion of the actors from the Korean drama. Author point out that the economy influences of Korean drama should not be underestimated.

Article 2: The Korean Wave: Who are behind the success of Korean popular culture? (Link)

This article analyzed the Korean wave from entertainment show, movie, and K-pop music and TV drama. Korean wave was view as a popular culture in the thesis. It is also telling Korean pop culture is a “hybrid culture” between East and West. In the part writing about Korean drama, there are details numbers and information.

Research progress report

Different works are doing as preparation of my research project.

-     I have found that there are several common ways for Hong Kong people to watch Korean TV drama.

(1)  Watching on local television channel is a way to watch Korean TV drama offline. Local television channel broadcast the drama with Cantonese dubbing. And the drama usually are not the latest drama that Korean TV channel releasing. Local TV channel broadcast the Korean drama in the midnight every weekdays, one episode a time. The episode of drama with dubbing will be uploaded to the official website of the Local TV channel after they have broadcasted. Hong Kong people can visit to the website and review the drama online.

(2)  Hong Kong people can also watch Korean TV drama on website and Application. Latest episode will be uploaded with Chinese subtitles on the next day of the drama broadcast on Korean TV. Viewer can watch any Korean drama they wants in any time once it’s uploaded online. They can skip or repeat watching every scene while they want to.

I am going to calculate the numbers of website and Application Hong Kong people can use to watch Korean drama. Number of new Korean drama broadcasting on Korean TV channel would also be calculated.

-     On the other hand, I am looking for interviewees for the depth-interview. The daily schedule of them is one of my considerations as I have to meet them face-to-face, and maybe I have to interview with them more than one time if there are some supplement I want to add in the project.

Questions for the depth-interviews are preparing. I am having a study about encoding and decoding model, ready for understanding the meaning behind the answers of my interviewees. Hoping it can helps me to ask some focused questions immediately while I find something interesting to my interviewees.

Reference

1.     Chang, J. C. (2015). Korean wave as a factor on Taiwan's entertainment, consumer behavior, and cultural identity: A case study about “My Love from the Star”. Journal of Human and Social Science Research; Vol, 6(02), 074-079.

2.     Tuk, W. (2012). The Korean Wave: Who are behind the success of Korean popular culture?.

Name: Tsang Cheuk Wah, iCa    

HKU SPACE Student Number: 10585624