Blog3

What is the refined research question that you are setting out to answer? (Please be specific in your research topic)

‘Why do Hong Kong people use new media (such as the Internet) rather than traditional media (such as TV) to get information and entertainment?’

How does this develop themes and debates explored within the lectures of this module? (Please put down the revised short introduction to your project based on the one in blog 2. Remember that the introduction should include the purpose of your research project, significance and key concept(s) that may be useful for your analysis.)

Technologies has advanced into a big different level that we had never imagined in the past, and the invention has brought a huge change to the people of how they receive the message from the media, to the media platform, it also brings them advantage and threat, because the way that they used to broadcast or deliver message to the people has been no longer effective or attractive as usual to the people, but more importantly is to reflect the shortcoming of the traditional media, one of the reason that people tend to use the new media platform is because is has overcome the defect that traditional media has, and we need to study this to understand what's the major concern for those people, and we can find out the reason of why people use new media more than traditional media.

What critical methodologies are you going to use? How are you going to produce the evidence you’ll need to answer your research question?

I am going to do the qualitative research, in-depth interviews with 4-6 users from different age range. The basic questions are "What's the major way for you to receive news information?" , "Do you prefer new media or traditional media, why?", "What's the defect of new/traditional media?" "What's the influence of both to the people?".  Moreover, i am going to compare the way that the traditional media broadcast the information and the way that new media does, to find out what's the different between those two, to find out how the new media is becoming the major way to the people.

Now you should have some references in mind. If so, please put down a short reference list at the end of this blog so that you have a better plan of what articles that you are go to read for the project.

Vanasco, J. (2007). Online identities and social mapping: II Online Identity Theory – Meta-identities and identity facts. P. Seargeant, C. Tagg. (2014). The language of social media: Identity and community on the internet. Springer. Siu, P. (2014, October 31). How social media shapes occupy: Web forum HKGolden.com takes off. South China Morning Post.

What physical resources (e.g. camera) will this primary research require?

Yes. Mobile phone for voice recording.

Where and when exactly is this primary research going to take place?

(NB for health and safety reasons, we need to know the EXACT locations at which this research will take place and the EXACT times that you’ll be working there)

Interview time: 16-22 March.

Which key persons (e.g. family members, trustworthy friends, business owners, etc.) have agreed to help and support you in carrying out this research?

No

Self-assessment of risk:

Is this research exercise likely to expose you to any health and safety risks or any risk to property? (If the answer is yes, please specify the risks)

(NB these might include: exposure to theft by using a camera in a public place; journeying into an unknown area of town; entering into people’s homes; carrying out ethnographies in places in which excessive alcohol consumption or drug use takes place; etc.)

No

Cheng Siu Chun Adrian

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