People's Appraisal of the Local News Media
https://www.hkupop.hku.hk/english/popexpress/press/index.html
https://www.hkupop.hku.hk/english/popexpress/press/index.html
Article Summary:
It’s a large scale survey done by the HKU POP site, and I have studied some statistics that are related to my research project, for example the “Credibility Rating of Hong Kong News Media in General” , ”Most Trustworthy Source of News” and “Satisfaction Rate of News Media in General”. From the most recent released date of the survey, which is September in 2015, the credibility of the local news media is rated at 5.86 out of 10, meanwhile people’s satisfaction of local news media had a huge drop from 67.8% to 45.2% from 1997 to 2015.
The above figures showed that the current credibility and satisfaction of local news media are declining gradually in recent years, which I can make use as a reference to my research project, assuming the credibility and satisfaction is in negative status and the reason behind.
Research progress:
After considering the feedback from Franky on my previous blog, I would like to retain the focus group to be the young generation as they are having the most frequent rate of participation in different kinds of news media, but I have decided to make my research focus on the reasons for young generation's perception and interpretation of local news media, how they consume and absorb the news reported from local news media. In order to interpret whether the background of publication owners is the factor affecting their perception and interpretation.
After the change I made on the focus of my research project, now I would like to carry out in-depth interviews with 4-6 young generation people around 18-23 years old, to question them about local news media consuming habits and thoughts, also some reasons behind. Meanwhile there will be students studying in communication major and normal young people, as to obtain information from both with and without professional knowledge, to investigate whether there are any meaningful phenomenon behind, by asking the same set the question and studying the difference from their answers. The in-depth interview with interviewees who are studying in communication major are already scheduled to be held by the end of this week. Meanwhile the in-depth interview with interviewees who are normal young people will be scheduled soon. And I am currently customizing the questions to be asked during the in-depth interview to make the interview more valuable.
Dear Ka Tsun, These few paragraphs can be the skeleton of your final research essay. What you need to do is to "insert" a suitable theoretical framework into your essay for analysis. As mentioned, you can read some articles on uses and gratifications. Try to identify the reasons for people to use or not to user certain media and what gratifications that they can get from the usage or non-usage.
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